SUNY New Paltz, Center for International Programs
Discover You. Discover the World.
New Paltz, NY
Award winning study abroad office, recognized as an innovator in the use of technology and social media.
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Challenge:
The Center for International Programs needed to revamp their marketing efforts. The materials they were using were seven years old and were no longer engaging students. They wanted a student-centered promotion piece that was also an information resource, educating students on program opportunities, the study abroad process and financial issues. They especially wanted to inform and persuade under-represented students about going abroad.
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From the Horse's Mouth:
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Using focus group results, developed a tag line/credo
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Organized website structure & suggested homepage layout/elements
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Recommended student storytelling
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Wrote web content
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Created brochure structure, contributed content to informational sections. Edited final brochure.
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Project Team:
SUNY New Paltz Center for International Programs - Study Abroad
Penny Schouten, Horse's Mouth Marketing LLC
SUNY New Paltz Design Services
